Scams are often designed to trap people in a cycle of trust, pressure, and deceit.
When someone you care about is caught up in one, they may not realise what’s happening until it’s too late. You can play an important role in protecting them from harm and helping them recover.
How to Talk About It
It’s not easy for a loved one to admit they’ve been scammed, and it can be even harder for them to hear it from someone else. Dr Kate Gould, a neuropsychologist and Senior Researcher at Monash University, recommends a supportive, non-judgmental approach when someone tells you they’ve been targeted. Watch her advice here.
Spotting the Scam
The first step is to work out if your family member or friend is indeed being scammed.
-
Check Scamwatch’s types of scams page for common examples.
-
Investigate the opportunity or relationship: ask for written details, review fine print, or research companies with ASIC.
-
Run image searches on “admirers” or potential romance interests to check for reused photos.
Once you’ve confirmed it’s a scam, ask what your loved one would like to do next. This gives them back a sense of control.
Grooming and Isolation
Scammers often groom their victims—building trust over time and presenting themselves as friends or romantic partners. Once trust is established, they may isolate the victim from supportive family or friends.
Sadly, many people who are scammed become targets for further scams.
Warning Signs
Keep an eye out for changes in behaviour, such as:
-
Someone outgoing suddenly becoming withdrawn.
-
Unusual financial activity or secretive behaviour.
These may signal that something is wrong.
Steps to Help
If your loved one is willing to accept support:
-
Cut off all contact with the scammer (block emails, phone numbers, and social accounts).
-
Consider changing email addresses or phone numbers if contact continues.
-
If a physical address was shared, seek advice from the police.
If they’re in denial, show them evidence by searching online for the scammer’s details, or share Scamwatch data on how many Australians are scammed each year.
You may also involve local police or victim support services for further help.
Providing Emotional Support
Victims often feel ashamed, guilty, or afraid of losing independence. They may withdraw from others, or react with anger or sadness.
Your role is to remain patient and supportive:
-
Avoid ridicule or criticism.
-
Encourage them to talk to a support person.
-
Remember, how you and others respond can directly influence their recovery and wellbeing.
Reporting and Further Help
If someone you know has been scammed, you can report it to Scamwatch on their behalf.
For more resources, guides, and support, visit the official Scamwatch website.
